I think that is the message of Apple's latest holiday commercial, "Heartstrings," naturally, which focuses specifically on the Apple AirPods Pro 2's latest auditory capabilities.

To my knowledge, Heartstrings is the first holiday spot from Apple to prominently feature disability and accessibility.

Apple rolled out Apple AirPods Pro 2 with a hearing aid feature, saying, “People with hearing loss wait an average of 10 years before getting their hearing tested and fitted for hearing aids. Leaving millions unaware they’re living with hearing loss and without the assistance they need."

Last week, Apple rolled out its latest holiday ad, and it is beautiful. It’s clear to me that the team at TBWAMedia Arts Lab, Apple’s ad agency, understood the assignment. After all, a holiday film should make people feel good, and this one does.

The ad flashes back to sweet family moments when the father also couldn’t hear well. Returning to the present moment, he puts in the AirPods Pro 2 and the sounds all become clear, thanks to the earbuds’ clinical-grade Hearing Aid feature, introduced a month ago.

Step 1: Make sure your devices are updated. The Hearing Aid mode is a software, not hardware, feature. That means AirPods Pro 2 owners still need to make sure their earphones are updated to the latest firmware, and that their connected iPhone or iPad is updated to iOS 18.1. Step 2: Ensure your AirPods are charged above 10 percent.

Apple released an emotional Christmas ad the focuses on the Hearing Aid feature available on the AirPods Pro 2.

Since the beginning of Black Friday Week, the AirPods Pro 2 have seen their price steadily decline and reached a new record low for this Black Friday on Amazon. The price has dropped from $249 to $189,