Constellation Brands to Sell Svedka Vodka to Sazerac, Sharpens Focus on Premium Spirits
Constellation acquired Svedka in 2007 when it bought Spirits Marque One LLC for $384 million from Guillaume Cuvelier and Belgium-based Alcofinance SA. Sazerac produces a wide range of spirits, and owns brands including such as Southern Comfort and Fireball.
Constellation Brands (STZ) has reached an agreement with global spirits company Sazerac, to divest its SVEDKA brand. This transaction is expected to close in the coming months.The decision builds ...
The divestiture comes as the Corona brewer focuses on premium wine and spirits while distancing itself from its less ...
Constellation Brands has said the it plans to sell its Svedka vodka to New Orleans-based drinks group Sazerac.
While it’s been tough sledding for many of the U.S. market’s leading vodka brands lately amid intense competition within the category, Constellation Brands-owned Svedka vodka has managed to remain ...
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