There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...

A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

Part of Jaguar’s larger rebrand towards electric vehicles after ... writing “Do you sell cars?” on his platform X, where the advertisement has received more than 90 million views and ...

Jaguar will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on its rebrand. A spokesman for Jaguar Land Rover, which owns the brand ...