Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar managing director defends company after rebrand sparks confusion
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
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Jaguar Agrees To Repurchase All 2019 I-Pace EVs In America
Jaguar is addressing a longstanding fire risk issue with its I-Pace EV by agreeing to repurchase 2,760 vehicles sold in the ...
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Jaguar Boss Defends Rebrand, Calls Reaction 'Vile Hatred'
"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...
Jaguar’s weird rebranding attempt to reach wealthier buyers: A car ad with no cars in it
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...
Jaguar EV set to launch on December 2 with no rear window and revolutionary design: What to expect?
Jaguar’s upcoming electric vehicle (EV), the 'Design Vision Concept', will debut at Miami Art Week on December 2. The car ...
Jaguar just announced a rebrand – what does this mean for heritage brands and consumer identity?
Heritage brands like Jaguar and Campbell's possess an identity that makes an impression on the consumers that engage with ...
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
Jaguar probably doesn’t care about the branding backlash, it might even welcome it
Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...