There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
The rebranded logo features a minimalistic and sleek visual identity revealed at Miami Art Week. Jaguar stated that they’re ...
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