AI researchers and data scientists. Nvidia announced Project DIGITS — a desktop AI supercomputer with the company’s latest Blackwell AI chip starting at $3,000 — to enable AI researchers and data scientists to work on AI models without tapping “Nvidia’s cutting-edge AI chips housed in data centers,” the Journal reported.

Nvidia traded slightly higher after Jensen Huang's CES keynote. Traders are eyeing key economic data later in the week.

Nvidia stock briefly overtook the market value of Apple in intraday trading Monday. Later, CEO Jensen Huang unveiled the chip designer’s next-generation gaming graphics cards at the CES tech trade show in Las Vegas.

Nvidia talks more about AI than gaming these days, with CEO Jensen Huang often waxing philosophical about the nature of GPUs and AI computing. Tech giants are using Nvidia's chips to build massive AI supercomputers they claim will shape the future,

Nvidia, the undisputed leader in the rapidly growing AI hardware market, has announced a “personal AI supercomputer” intended to be used by researchers and data scientists looking to run large AI models on their own personal computers.