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Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.”
Jaguar Boss Defends Rebrand, Calls Reaction 'Vile Hatred'
"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response to accusations of "going woke."
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to be send a "woke" message.
Jaguar managing director defends company after rebrand sparks confusion
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial rebranding decision.
1h
This charming rebrand is a refreshingly playful take on dairy branding
Cruising under the radar for some time now, UK-based dairy supplier Freshways was in need of a revamp that could showcase its ...
1d
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
5h
on MSN
Respect orders to tackle anti-social behaviour criticised as an Asbo rebrand
Policing minister Dame Diana Johnson has said “fresh impetus is needed” to crack down on anti-social behaviour. As she ...
1h
Zoom's ditches video in surprising AI rebrand
Ask anyone what they think of when they hear the word Zoom, and they'll probably say video calls. The conferencing app came ...
3d
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
5d
on MSN
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
7d
on MSN
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
Mass Transit
4h
TARTA launches paratransit services rebrand campaign
The agency’s paratransit service will now operate under the name TARTA Move with rebranded bus wraps and a future wave of new ...
4d
on MSN
'Trust and reserve judgement' on rebrand, says Jaguar
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...
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