Cruising under the radar for some time now, UK-based dairy supplier Freshways was in need of a revamp that could showcase its ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Ask anyone what they think of when they hear the word Zoom, and they'll probably say video calls. The conferencing app came ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

The agency’s paratransit service will now operate under the name TARTA Move with rebranded bus wraps and a future wave of new ...