As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...

A widely ridiculed rebrand of Jaguar is designed to “shift it to a whole new space”, according to the historic carmaker’s ...

"Soon you'll see things our way," the official Jaguar X account countered in what was seen online as a somewhat threatening manner.

Santino Pietrosanti, Jaguar's head of brand, defended the rebranding as a celebration of diversity and originality. While some praised the move, others criticized it as pandering to a "woke" agenda.

A bizarre new ad for the car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.

In the wake of this, the brand’s director Santino Pietrosanti’s DEI speech from the 2024 Virgin Atlantic Attitude Awards has surfaced online. The event, which the car brand powered ...

Speaking at an LGBTQ awards show last month, Jaguar’s head of brand strategy Santino Pietrosanti pulled back the curtain on the company’s changing culture — and bragged about implementing a ...