The election is leading to a return of personal lobbying by CEOs, hoping to develop ties with the new administration. Cook developed a playbook for engaging with Trump.

A new report suggests that CEOs of other US companies plan to copy Tim Cook’s Trump strategy in order to lobby the incoming administration. The report suggests that Cook developed the world’s simplest approach to interacting with Trump, noting that the strategy paid off for Apple …

Their personal relationship has not always helped "Tim Apple", but Tim Cook has been more successful in working with Trump than most.

In the complicated world where US politics and business intersect, Apple CEO Tim Cook has managed to forge a unique and influential relationship with President-elect Donald Trump.

Apple CEO Tim Cook managed to forge a personal relationship with Donald Trump during his first Presidential term that other tech firms struggled to replicate. Now, others are trying to follow his template,

Apple CEO Tim Cook achieved what many corporate leaders struggled to accomplish: he forged a personal connection with Donald Trump during his presidency. This unique relationship, cultivated through direct engagement and carefully planned interactions,