Spider-Man is swinging into the 2024 Macy’s Thanksgiving Day Parade with an amazing new look. For the first time since 2014, the web-slinger will soar above the streets of New York City with a new parade balloon crafted in the style of late Marvel Comics art director and legendary Amazing Spider-Man artist John Romita Sr.

A giant, golden Thanksgiving turkey in a top hat rode on a float through confetti in the colors of fall leaves. A muscular Spider-Man balloon floated in the air, crouched in a web-spinning pose. From a sled piled high with presents,

Viewership saw a 10% viewership increase compared to last year The post Macy’s Thanksgiving Day Parade Boasts Biggest Audience Ever With 31.3 Million Viewers appeared first on TheWrap.

The annual Macy’s Thanksgiving Day Parade wended its way along a 2.5-mile route through central Manhattan on Thursday, 100 years after it was first staged in 1924.

The Macy's Thanksgiving Day Parade drew its largest audience ever this year, according to NBCUniversal. The 98th annual event amassed 31.3M viewers Thursday across linear and digital platforms, which is up 10% from last year’s 28.

The Macy’s Thanksgiving Day Parade marched, soared and roared into its second century as a holiday fixture despite a drenching rain and a brief disruption from pro-Palestinian demonstrators.