Samsung is rolling out the best deals of the year for Black Friday and the Galaxy S24 Ultra is at the forefront of this promotion. If you opt for the 512GB version, you’ll only pay the price of the 256GB model as you get double the storage at no extra cost.

A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.

With Black Friday upon us and Samsung still rolling with its range of deals on top Galaxy devices, let’s talk about how you can get the Galaxy S24 Ultra for as little as $499. The savings are simply and easy as always,

SAVE $350: As of Nov. 22, the Samsung Galaxy S24 Ultra (256GB) is marked down to $949.99 at Amazon for Black Friday. That’s 27% off its list price of $1,299.99.

Elsewhere, Best Buy has discounted the Galaxy S24 Plus by $200, bringing the price down to $799.99. The Galaxy S24 FE is also $175 cheaper, bringing the current price down to $534.99. The base Galaxy S24 is still fully priced, as is the last year’s Galaxy S23 series.

Samsung is rolling out the most compelling promotions of the year for Black Friday and the Galaxy S24 Ultra is at the center of it all. On the official store, if you purchase the 512GB version of the Galaxy S24 Ultra, you will only pay the price of the 256GB model ( “double the storage on us”) and this alone saves you $120.