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Jaguar Boss Defends Rebrand, Calls Reaction 'Vile Hatred'
"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response to accusations of "going woke."
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to be send a "woke" message.
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.”
Jaguar managing director defends company after rebrand sparks confusion
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial rebranding decision.
7h
This charming rebrand is a refreshingly playful take on dairy branding
Cruising under the radar for some time now, UK-based dairy supplier Freshways was in need of a revamp that could showcase its ...
1d
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
1h
on MSN
NASCAR Team Announces New Co-Owner For 2025 As Rebrand Confirmed
Joey Gase Motorsports has confirmed that Scott Osteen will become a co-owner of the Xfinity Series team in 2025. Osteen, who ...
7h
Zoom's ditches video in surprising AI rebrand
Ask anyone what they think of when they hear the word Zoom, and they'll probably say video calls. The conferencing app came ...
5d
on MSN
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
4d
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
7d
on MSN
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
2h
Audi unveils new logo with major change days after Jaguar slammed over ‘woke’ EV rebrand… and fans are divided again
AUDI has unveiled its new logo with major changes a mere few days after Jaguar was slammed over the “woke” EV rebrand. The ...
5h
on MSN
London Overground's £6.3million rebrand goes live: Passengers deliver their verdict
The new names of the London Overground lines have gone line - with Londoners divided over the £6.3 million rebrand.
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