As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Jaguar, the British car company, faced criticism for its latest advertisement campaign, "Copy Nothing," which features models ...

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...

A bizarre new ad for the car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.

In the wake of this, the brand’s director Santino Pietrosanti’s DEI speech from the 2024 Virgin Atlantic Attitude Awards has surfaced online. The event, which the car brand powered ...

A widely ridiculed rebrand of Jaguar is designed to “shift it to a whole new space”, according to the historic carmaker’s ...

"Soon you'll see things our way," the official Jaguar X account countered in what was seen online as a somewhat threatening manner.

To say the response has been mixed is charitable at best… The vast majority of reactions to the new branding, which utilises ...