The English Rugby Football Union is close to replacing its Umbro kit supply agreement, with Castore thought the most likely ...
World Boxing will hope a newly established breakaway Asian boxing confederation will enhance its chances of being recognised ...
The Australian Open’s popularity in China continues to bear fruit with Tennis Australia signing a new sponsor in Haier as the ...
The basketball club from the heart of the Basque Country is leveraging advanced artificial intelligence-powered technology to ...
The JioStar era has begun with a renewal of English Premier League rights in the Indian subcontinent from 2025-26 to 2027-28.
The Wasserman-owned CSM has appointed experienced agency executive Ian Mathie to a role heading up its activities in Saudi ...
Streaming platform Migu, a subsidiary of telco China Mobile, has extended its deal for the Chinese Basketball Association ...
The Premier League expects to generate £12.25bn (€14.7bn/$15.4bn) in commercial revenues for the 2025-28 cycle as ...
Marc Jury is to depart as chief executive of MultiChoice South Africa in March, after almost a decade with the leading sub-Saharan African pay-television group. The news was revealed to ...
Le Coq Sportif has been placed in receivership as it continues to try and salvage its financial future and remains subject of a legal case for non-payment of fees to the French Rugby Federation (FFR).
Beer brand Hahn has become title sponsor of the Australia Cup, the country’s leading club football knock-out competition, in ...
Globo is set to return to broadcasting the Campeonato Carioca, five years after ending its last deal in acrimonious ...