AWS has announced Amazon Connect, a generative AI to enhance end-to-end customer service. Takeaway Points AWS announced Amazon Connect, a generative AI to enhance end-to-end customer service. Amazon Q in Connect,

The first enhancement that AWS introduced for Amazon Connect today is an AI-powered segmentation tool. It can scan a company’s customer base for buyers with similar interests. An online retailer, for example, could ask the AI to find frequent shoppers who place at least three orders per month.

The new updates to the contact center service, first introduced in 2017, include the ability to proactively reach customers for outbound campaigns and new capabilities of its Amazon Q assistant. The ability to proactively reach customers is designed to help enterprises address customer issues even before they occur.