Samsung says its offering $1,100 off of the Galaxy S24 Ultra when users trade in the last generation of Samsung's phones.

The Samsung Galaxy S24 Ultra, a pinnacle of smartphone innovation per Android users, is currently available at a big 25% discount for Black Friday, bringing its price down to $1,069.99 from the original $1,419.99 (the 512GB variant).

A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.