Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Heritage brands like Jaguar and Campbell’s possess an identity that makes an impression on the consumers that engage with ...

AUDI has unveiled its new logo with major changes a mere few days after Jaguar was slammed over the “woke” EV rebrand. The ...

We're talking about the Jaguar XE SV Project 8, a car that was roughly 80% reengineered compared to the regular sedan it was ...

Jaguer is staking everything on a controversial rebrand and pledging to go electric-only, outraging loyal customers and ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

Many drivers book their MOT in the last few days before it expires - but there's a better way to ensure you pass first time ...

A nationwide ban on pavement parking is being considered by the Government - and it could create problems for some homeowners ...

This year 22% of sales must be ZEVs, rising to 80% by 2030. Companies failing to meet these targets will face financial ...

The 2030 phase out date for ICE vehicles stays, but minister acknowledges more support needed to make the transition to ...

The overreaction to Jaguar’s branding campaign has been enormous. But nobody’s talking about what its engineers need to do.