AUDI has unveiled its new logo with major changes a mere few days after Jaguar was slammed over the “woke” EV rebrand. The ...

Androgynous casting of every hue, bright visual colors, enigmatic copy. In the week since Jaguar unveiled its new commercial and company rebrand, this launch has sparked conversations of every kind, ...

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...

Heritage brands like Jaguar and Campbell’s possess an identity that makes an impression on the consumers that engage with ...

A nationwide ban on pavement parking is being considered by the Government - and it could create problems for some homeowners ...

The 2030 phase out date for ICE vehicles stays, but minister acknowledges more support needed to make the transition to ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

Jaguar has gone from the villain-style “It’s good to be bad” campaign to the flashy “Copy Nothing” in its new direction. So ...

Pakistan Tehreek-e-Insaf is called off protest in Islamabad following the government’s crackdown 3 days after the march was launched. Thousands of supporters of former prime minister Imran Khan ...

The overreaction to Jaguar’s branding campaign has been enormous. But nobody’s talking about what its engineers need to do.