Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
Jaguar marketing director's comments celebrating commitment to DEI resurface after 'woke' rebrand
A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...
Jaguar’s rebrand is the latest attempt to subvert history and tradition
The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...
Audi unveils new logo with major change days after Jaguar slammed over ‘woke’ EV rebrand… and fans are divided again
AUDI has unveiled its new logo with major changes a mere few days after Jaguar was slammed over the “woke” EV rebrand. The ...