Adient, Jaguar Land Rover (JLR) and Dow have worked together to produce seat foam for the luxury car manufacturer's vehicles ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Tata Motors Ltd-owned JLR, which has a joint venture with Chery in China, isn’t the only manufacturer to face competition ...
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
Jaguar's all-electric transformation has been hindered before it even started by the repurchashing of 2,760 electric vehicles ...
The Range Rover Electric undergoes extreme desert testing, showcasing cutting-edge thermal and torque management systems in ...
Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...
The 102-year-old company has recently announced a major rebranding, possibly its biggest ever, as it tries to reinvent itself ...