This week, Jaguar’s attempt to appeal to Gen Z with a pink electric “Barbie car” failed spectacularly. The luxury automaker’s ...

The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...

Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...

Automakers routinely use concept vehicles to gauge customer interest in a design or show the future direction of a vehicle or ...

Jaguar showcases its first electric luxury car, the Type 00, amidst recent rebranding controversy, signaling a bold move ...

Jaguar wasn’t kidding when it said its new design theme will “showcase bold forms and exuberant proportions.” Priced at over $130,000, the new GT is expected to rival other luxury EVs like the Lucid ...

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

Jaguar: Copying Nothing - Being Bold - in Miami the curtain was drawn back to show the future - a new beginning an overhaul ...

Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...

"This is the result of brave, unconstrained creative thinking, and unwavering determination," said Gerry McGovern, Jaguar ...

In case you've been living under a rock over the past few weeks, allow me to get you up to speed on Jaguar 's rebirth ...