A Chiefs Love Story,” Hallmark’s snow-packed Swiftie-bait about two people looking to score, was at times about fruitcake as much as football, which was appropriate for this oddly sweet and sometimes confounding confection of a film.

Chiefs and Hallmark fans filled Crown Center Square Saturday afternoon ahead of the "Holiday Touchdown: A Chiefs Love Story" movie premiere.

On the final Saturday in November, Hallmark decided to take three of America’s top loves, football, love, and Christmas, to create a very timely movie called Holiday Touchdown: A Chiefs Love Story. Clearly designed around the hype surrounding the very public love story between Taylor Swift and Travis Kelce,