Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.”
Jaguar Boss Defends Rebrand, Calls Reaction 'Vile Hatred'
"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response to accusations of "going woke."
Jaguar boss hits out at ‘vile hatred and intolerance’ from critics of controversial re-lauch
The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred and intolerance'. Rawdon
Jaguar boss speaks out after new ad and rebrand made them a laughing stock
Leaves were ruffled when the car giant dropped a 30-second sneak peek on X flaunting models donned in funky gear with not a motor in sight. The clip, which snagged roughly 120,000 comments, even piqued the intrigue of Elon Musk who cheekily tweeted: "Do you sell cars?
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to be send a "woke" message.
Jaguar managing director defends company after rebrand sparks confusion
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial rebranding decision.
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F1 legend left 'confused' and says 'everyone I've spoken to doesn't get it' after Jaguar rebrand controversy
F1 legend Johnny Herbert has admitted he's 'confused' following Jaguar's controversial rebrand. The car company recently ...
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
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Jaguar MD Rawdon Glover defends new ad against 'vile hatred' online: 'We shouldn’t turn up like...'
Rawdon Glover told the Financial Times that the campaign's intended message was lost "in a blaze of intolerance" and that it wasn't to be a "woke" statement, as some critics have claimed it to be.
Jaguar boss responds to ‘blaze of intolerance’ ignited by rebranding campaign
Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was meant as a woke statement.