Cruising under the radar for some time now, UK-based dairy supplier Freshways was in need of a revamp that could showcase its ...

Ask anyone what they think of when they hear the word Zoom, and they'll probably say video calls. The conferencing app came ...

The new names of the London Overground lines have gone line - with Londoners divided over the £6.3 million rebrand.

The overreaction to Jaguar’s branding campaign has been enormous. But nobody’s talking about what its engineers need to do.

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

The agency’s paratransit service will now operate under the name TARTA Move with rebranded bus wraps and a future wave of new ...

The shadow minister urged Dame Diana to set out “how these respect orders would be different to the failed Asbos, or how they ...

The kingdom's large-scale construction projects include a 110-mile long linear city described by its developers as " a ...

Heritage brands like Jaguar and Campbell’s possess an identity that makes an impression on the consumers that engage with ...

Jaguer is staking everything on a controversial rebrand and pledging to go electric-only, outraging loyal customers and ...

First mentioned in the 11th Century in the Domesday Book, Deal’s rebrand is being used to highlight how much money Brits miss ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred ...