Shoppers line up early for best Black Friday deals in Santa Rosa and Napa, but in-person buying frenzy seems a thing of the past
There was no waiting in line when the Santa Rosa Marketplace Old Navy opened at 5 a.m., to scoop up the store’s Black Friday deals. A father and his daughter had the store to themselves to shop for pajamas until more customers arrived 15 minutes after the store opened. For Old Navy, Black Friday sales started Wednesday.