Walmart Inc. is reversing course on diversity, equity and inclusion initiatives, joining a growing list of businesses ...

When an unhinged approach to marketing is baked into a brand’s DNA, consistency builds a connection with its audiences.

Our collective task is to support and nurture them because they drive growth more powerfully than legacy advertising alone.

VML, which has also previously worked with Pizza Hut, will oversee customer promotions, loyalty and CRM efforts, and digital ...

As use of GLP-1 weight loss drugs including Wegovy and Ozempic increases, brands are introducing new offerings.

Connecting with Gen Z can be both a challenge and an opportunity for brands. The group is not a monolith, giving marketers an ...

Jeep’s off-and-on Super Bowl strategy is back on for 2025. The Stellantis brand will run an ad in the Feb. 9 game on Fox, a ...

Amp insiders weigh in on how a second Trump presidency could impact trade, data privacy, regulation, consumer trust and more.

Following the $6.2 million sale of Italian artist Maurizio Cattelan’s concept art last week, brands felt inspired to pursue ...

AI is transforming how the advertising industry works, allowing data-driven insights to help push human creativity to new ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

From improving measurement to empowering creators and partnering prolifically, retail media operations became more ...