Marketing Week12h
Brand building and restructures: Your Marketing Week
From Laithwaites sharing how it made the case for brand building to the reframing of marketing and the impact this has on ...
Marketing Week14h
Channel 5 on reaching the ‘millions of people’ unaware of its offering
Channel 5’s director of programming detailed its plans for its streaming platform My5 to grow in 2025 with a rebranded ...
Marketing Week16h
John Lewis overtakes Aldi as people’s favourite Christmas ad, data suggests
After being on air for nearly two weeks, John Lewis’ festive efforts are resonating with the public in the Christmas ad race.