Brown as recently as Monday said he planned to return next season, but Bubba Cunningham, the UNC athletic director, informed Brown later Monday that “he will not return as head coach.”

Here's a snippet of reactions on social media to the announcement by North Carolina that Mack Brown won't return in 2025.

Tar Heels athletic director Bubba Cunningham told Brown on Monday he would not return for the 2025 season despite having three years left on his contract, the school announced. Brown will coach the team’s regular-season finale Saturday against rival North Carolina State but its undecided if he would coach in a bowl game.