In the wake of high-profile hacks affecting hundreds of millions of Americans, the Consumer Financial Protection Bureau (CFPB) is proposing a rule limiting data brokers’ ability to sell Americans’ sensitive personal and financial information.

New rules from the Consumer Financial Protection Bureau and settlements from the Federal Trade Commission would limit what information data brokers can sell and who they can sell it to.

The Consumer Financial Protection Bureau issued a proposal to protect consumer data privacy and categorize data brokers that sell sensitive consumer data as "consumer reporting agencies" under the Fair Credit Reporting Act,