As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Heritage brands like Jaguar and Campbell’s possess an identity that makes an impression on the consumers that engage with ...

AUDI has unveiled its new logo with major changes a mere few days after Jaguar was slammed over the “woke” EV rebrand. The ...

We're talking about the Jaguar XE SV Project 8, a car that was roughly 80% reengineered compared to the regular sedan it was ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

A nationwide ban on pavement parking is being considered by the Government - and it could create problems for some homeowners ...

Many drivers book their MOT in the last few days before it expires - but there's a better way to ensure you pass first time ...

The Government will launch a fast track consultation on the Zero Emission Vehicle (ZEV) mandate that could change the way ...

The 2030 phase out date for ICE vehicles stays, but minister acknowledges more support needed to make the transition to ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...

Androgynous casting of every hue, bright visual colors, enigmatic copy. In the week since Jaguar unveiled its new commercial and company rebrand, this launch has sparked conversations of every kind, ...