Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Jaguar will globally reveal its Design Vision Concept at one of the world’s premier art festivals, Miami Art Week on 2nd ...

Saying goodbye to its signature roaring cat, the 98-year-old carmaker Jaguar made headlines last week with its latest ...

Jaguar no longer makes cars like the E-Type or the XJs that looked just as good and maybe even better than Tawny Kitaen did ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...

After Jaguar's unveiling of its bold new identity was met with an online backlash, Sophie Tolhurst deconstructs and analyses ...

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

The campaign might have worked if it was not a car brand trying to sell, well, cars. Sure, it's artsy but Jaguar's "Copy ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging ...