Androgynous casting of every hue, bright visual colors, enigmatic copy. In the week since Jaguar unveiled its new commercial and company rebrand, this launch has sparked conversations of every kind, ...

Heritage brands like Jaguar and Campbell’s possess an identity that makes an impression on the consumers that engage with ...

F1 legend Johnny Herbert has admitted he's 'confused' following Jaguar's controversial rebrand. The car company recently ...

The overreaction to Jaguar’s branding campaign has been enormous. But nobody’s talking about what its engineers need to do.

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred ...