The Detroit Lions were able to set a new NFL record for viewership on Thanksgiving in their normal time slot.

According to NFL Media, the Bears-Lions game averaged 37.5 million viewers on CBS, which makes it the most-watched early Thanksgiving Day game on record. As a whole, it was a record-setting Thanksgiving Day for the NFL,

After setting the all-time viewership record for the early Thanksgiving game last year, the Lions crushed that mark in their win over the Bears last week.