As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

How will we know when woke is over? The end may be in sight, judging by a few expensive new beer and car ads. A nearly ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

F1 legend Johnny Herbert has admitted he's 'confused' following Jaguar's controversial rebrand. The car company recently ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred ...