As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...
Jaguar, the British car company, faced criticism for its latest advertisement campaign, "Copy Nothing," which features models ...
In the wake of this, the brand’s director Santino Pietrosanti’s DEI speech from the 2024 Virgin Atlantic Attitude Awards has surfaced online. The event, which the car brand powered ...
A social media photo shared by the executive's husband shows the iconic vehicle - which costs up to £150,000 new - parked on ...
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A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
A widely ridiculed rebrand of Jaguar is designed to “shift it to a whole new space”, according to the historic carmaker’s vocal diversity champion. Santino Pietrosanti, a leading Jaguar brand ...
Recent comments from a head marketing director at Jaguar are now drawing attention after the brand launched a polarizing rebrand of the luxury car company this week. During an appearance at the ...
To say the response has been mixed is charitable at best… The vast majority of reactions to the new branding, which utilises ...
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