Reed Smith Partner Nikki Bhargava spoke with AdExchanger about knowns – and unknowns – on the privacy as we gear up for the ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials liberally used location-tracking software Locate X in criminal ...
Google and the DOJ had 90 minutes apiece for closing arguments and Judge Brinkema could ask questions throughout. She had ...
While tech companies jump on the curation bandwagon, publishers navigate a new normal in programmatic advertising, where they often don’t have a say.
Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention ...
Bluesky’s user count is booming, but it lacks the scale marketers crave; “individual-level prices” are ruining airline rewards programs; and Meta details its fight against forced-labor camps that ...
The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab’s Josh Walsh. Still, pharma advertisers could face other regulatory changes over the next four years ...
Bluesky’s user count is booming, but it lacks the scale marketers crave; “individual-level prices” are ruining airline rewards programs; and Meta details its fight against forced-labor camps that ...
Bluesky’s user count is booming, but it lacks the scale marketers crave; “individual-level prices” are ruining airline rewards programs; and Meta details its fight against forced-labor camps that ...
Is owning content a “conflict of interest” among current OS providers, and, if so, how does that affect the CTV landscape?