Cathay Pacific, a global leader in aviation, recently unveiled an innovative Out-of-Home (OOH) campaign that redefined how ...

Sources close to Publicis Groupe and Interpublic have dismissed a report on a financial blog that suggested the French agency ...

India’s tier-2 and tier-3 market consumers discover online shopping products through reels, according to a survey by Meta.

This is the conglomerate's first brand refresh since 2008 following a family-led restructuring, which split listed and ...

Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...

Articles written by Upasna Dash ...