Buchanan, also an alum of JCPenney’s and Whole Foods, is Panera’s chief corporate affairs officer. Panera Bread has hired ...

As such, Kraft Heinz has tried to engage with mac-and-cheese consumers to develop new products. In November 2023, the company ...

This episode explores how cutting-edge technology is transforming customer engagement and brand experiences. Jayna Kothary, chief solutions officer at Interpublic, and Katy Varner, chief global chief ...

Chinese-developed mobile apps are increasingly gaining global market share. Think TikTok, Shein, and Temu to name just a few.

Papa Johns has launched an online Christmas campaign through Bicycle Studio, the creative arm of Bicycle London. The campaign ...

Sam Kelly, managing partner and global chief marketing officer at AKQA, has left his role. Kelly has spent close to 17 years ...

The cosmetics brand unveiled its Eyes. Lips. Face. Fandom campaign today starring Emily in Paris star Lucien Laviscount and ...

Research from Frontiers in Psychology shows that spending 10 minutes outside can “significantly alleviate stress and improve happiness,” according to a statement put out by Hefty. Available through a ...

YouTube has unveiled new options for brands to reach consumers through YouTube Shorts. At a YouTube Ads event this week, the ...

WPP first bought a 49.9% stake in The & Partnership in 2007. The network moved to a majority holding in 2019 after buying ...

Marketing agency Oliver has teamed up with easyJet to form an in-house agency for the airline called Parasol Studio. Oliver ...

Companies have found relative success in advertising campaigns that play on running jokes from consumers; for example, CeraVe Skincare’s 2024 Super Bowl advertisement that featured actor Michael Cera.