The business case for AI agents. With consumption-based pricing, AI agents offer cost-effective solutions for enhancing ...

Digging into the mind of the consumer to understand what’s most important to them going forward. What will resonate? What ...

Close’s professional trajectory spans globally, having worked in marketing roles in countries extending from Japan to Hungary to the United States. With a rich blend of academic insight and ...

Simpler cancellations. The FTC’s Click to Cancel rule requires businesses to offer easy, user-friendly cancellation options ...

This year’s top marketing campaigns not only captured audience attention but also reshaped how brands connect with consumers.