From Coca-Cola to Brat to Salesforce, the Week team reveals the first eight campaigns that make up our best of 2024.

The marketing industry can sometimes forget that advertising needs to work in the short term in order to be able to deliver ...

M&S marketing directors Anna Braithwaite and Sharry Cramond discuss the transformation that led to the retailer being named ...

The final quarter is predicted to be big for advertising spend. Global advertisers are expected to spend $299.2bn (£235.3bn) ...

Compare the Market’s Mark Vile discusses how transitioning from chief marketing officer to chief brand officer has given him ...

First Thinking, we explore how a massive B2B business manages to remain insight-driven and not fall into silos.

The beauty retailer’s “stand out” out-of-home campaign ranks in the top 5% of all OOH ads for women, according to the latest ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

Given the industry’s potential to shape society and change behaviour, there is so much more we can and must do to help lower ...

Channel 5 shares how it plans to grow its streaming platform My5 in 2025, with a rebranded identity and the platform’s ...

TikTok is going all-in on live shopping to make a success of the format. Beauty brands are seeing the most momentum - but ...

Brands are failing to represent the disabled community, a group that accounts for 16 million people in the UK, and missing a ...