Is it Jaguar or JaGUar? Whatever the case, the Indian-owned British brand is out to reinvent itself for an all-electric glow-up.

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Generally speaking, there are two approaches to business. The first is to follow the maxim “the customer is always right”, ...

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Generally speaking, there are two approaches to business. The first is to follow the maxim “the customer is always right”, ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred ...

After the election, there was a spike in incidents involving neo-Nazi marches and racist and hateful messages sent online, ...

Well, Jaguar MD Rawdon Glover has hit back at critics’ ‘vile hatred and intolerance’ while denying the rebrand was meant to ...

On Tuesday 19 November 2024, Jaguar revealed its fresh ‘brand identity’. Long story short, it’s a new ‘monogram’ badge (a ...

Government announces plans to ‘get Britain working again’ Places with the highest levels of joblessness will get extra NHS ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...